DON'T BE FOOLED BY ALARMIST CLAIMS ABOUT YOUR WEBSITE!
Current marketing trends you need to be aware of include bulk emails (spam)? and cold calls that use scare tactics to prompt investment in arbitrary services. arbitrary - adjective: capricious; unreasonable; unsupported.
Companies Are Targeting Website Owners...
Many of our customers are calling us after receiving unreasonable and unsupported claims from aggressive cold callers. These claims have so far included:
- suggestions their website is outdated
- false or unsupported claims that their website is ranking poorly and missing out on traffic
- vague offers of design updates and pressure to undertake SEO campaigns
Due to the nature of these cold calls and spam emails, we believe the companies targeting New Zealand businesses are canvasing the industry, using unscrupulous tactics to panic people into investing in unrequired services.
We are hearing from an increasing number of our clients who have wisely contacted us before agreeing to undertake services from companies using these tactics, such as YellowPages, Fatweb and search engine optimisation companies in India. We welcome the opportunity to disprove these negative claims and reassure you.
A Recent Example...
We were recently contacted by a client who was alarmed after receiving a cold call from Fatweb, who claimed they were missing out on thousands of online searches each month and that they ought to get a new website through them. However, doing a simple google search showed that their site is actually ranking 3rd for their product term. A very good result considering no significant search optimisation has been done.
The claims being made are consistently unfounded. As we receive these types of contacts ourselves on a regular basis, we know that most blanket callers are not even looking at the website first (let alone undertaking a technical investigation) to see exactly whom they are in contact with. If they had, they would surely realise we are direct competitors who know our stuff and could easily disprove their claims.
An Invitation To Contact Us For Professional Advice...
If you are concerned about any aspect of your website or search rankings as a result of contact from any of these aggressive cold callers or spammers, we encourage you to contact us before making any hasty decisions.
If required we do offer search engine optimisation at competitive rates. Our SEO services are performed using a measured, targeted campaign, and we will be happy to discuss this service with you.
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